M Study guides, Class notes & Summaries

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

Summary of Articles & Lectures, 2022-2023, 26 pages W1: Introduction − Crossan, M.M. & Apaydin, M. 2010. A multi-dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies, 47: 1154-1189. W2: Topic “Organizing Knowledge and Capabilities for Innovation” − Yayavaram, S., & Ahuja, G. 2008. Decomposability in Knowledge Structures and Its Impact on the Usefulness of Inventions and Knowledge-base Malleability. Administrati...

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...

An full and extensive summary (100+ pages) based on the lecture slides complimented by chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 14, 15, 16 of the book: Lean Production for Competitive Advantage : A Comprehensive Guide to Lean Methodologies and Management Practices by John Nicholas 2th edition and various articles. Goals of the course DPP: - Know about the various elements in a production system - Know how to design, manage, and plan production systems - Determine the role o...

Lecture 1: Introduction • Gulati, R. (1998). Alliances and networks. Strategic Management Journal, 19(4), 293-317. Lecture 2: Cooperation types and partner types • Gassmann, O., Zeschky, M., Wolff, T., Stahl, M. (2010). Crossing the industry-line: Break- through innovation through cross-industry alliances with ‘non-suppliers’. Long Range Planning, 43(5-6), 639-654. • Wuyts, S., Dutta, S. (2014). Benefiting from Alliance Portfolio Diversity: The Role of Past Internal Knowledge Cr...

Week 1: Introduction to Digital Transformation Strategy • Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- tative to qualitative change. Strategy Science, 4(4): 253–261. • Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . • Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlei...

Summary of the following articles : - Witt, M. A., & Jackson, G. (2016). Varieties of capitalism and institutional comparative advantage: A test and reinterpretation. Journal of International Business Studies, 47(7), 778-806. - Fainshmidt, S., Judge, W. Q., Aguilera, R. V., & Smith, A. (2018). Varieties of institutional systems: A contextual taxonomy of understudied countries. Journal of World Business, 53(3), 307-322. - Jackson, G. and Deeg, R. (2008). Comparing capitalisms: understanding i...

Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms • Giuri,P. Mariani, M., Brusoni, S., Crespi, G., Francoz, D. Gambardella, A., Garcia-Fontes, W., Geuna, A., Gonzales, R. Harhoff, D., Hoisl, K., Le Bas, C., Luzzi, A., Magazzini, L. Nesta, L., Nomaler, Ö., Palomeras, N., Patel, P., Romanelli, M., Verspagen, B. (2007), “Inventors and invention processes in Europe: Results from the PatVal-EU survey,” Research Policy, 36(8), 1107-1127. • James, S. D...

This contains the summary of the articles from the lecture 1 and 2! for the academic year 2023/2024 of Contemporary Theories on B&M. The irrelevant information has been left out and the theory has been linked to the lectures. This summary includes the new (!) articles needed in , such as Greve 2021.

Summary of all the, textbook, mandatory articles, lectures and online sessions, with important figures, lecture slides, all divided per week.